Quality Chimney

There was a lot of new and helpful information shared this week. Many tips, tricks, and best practices that I would have never known about or learned until way later, if at all.  Two things on this week's agenda that go hand in hand are ranking and backlinking. I learned about how important backlinks are and making sure those backlinks are relevant and high quality. I learned that it is better to have fewer backlinks that are higher quality than lots of low-quality backlinks. Also, if your link is not generating much traffic you should get a new one. Taking advantage of social media with backlinks because many of them that come from social media have good or high quality. Take caution with reciprocal links because Google will sometimes discredit its legitimacy and treat them as low quality backlinks. Google Analytics is a very helpful resource to learning all kinds of things about your business. Almost too many things. It can be overwhelming navigating through Analytics and filteri...

       I know I said this last week but this week has some extremely helpful information if you are interested in taking advantage of resources out there that are driving other businesses forward. This week we learned about social media for SEO and social networking. There is a lot of helpful information out there that helps you avoid rookie mistakes via trial and error because of how of data is out there as well as the opportunity to see how businesses create and share content and benefit from it. This allows the opportunity to build a social media strategy based on successful strategies already in motion rather than starting from scratch.     It can seem like drinking water from a firehouse when learning about all of the things you should be doing but I think the trick is to put things into motion piece by piece. Start with the larger things and then make the small adjustments that are required as you monitor your plan regularly. Setting short and long te...

       This week had some of the most important and useful information I think I have learned thus far. Let me share some of the things that stuck out most to me specific to my line of work as well as in general.\      The topics of discussion for this week were landing page optimization and basic SEO (search engine optimization). For landing page optimization I learned that a couple of good practices include making sure the user's experience (UX) is a good one. Some of the ways you can do this is to make sure that your site is easy to navigate, loads quickly, can be used on any type of browser or screen size, and is aesthetically pleasing to look at and understand. Any one of these components can determine whether a potential customer stays or leaves your site within the first couple of seconds of being there. A few other things I already knew but that are important to remember is making sure all searches and inquiries made by someone direct them exac...