W07 Reflection: Google Ads & Keywords

Reflecting on my experience this past week as we've explored Google Ads more and keywords, things have gone well and I've learned a lot!

I was able to go through the entire process of putting together a Google Ads campaign and decide what features to take advantage of as well as what to opt out of. 

I've gained insights into the characteristics of both good and bad keywords and tried to plan my campaign accordingly. In an attempt to help with any future ad quests, I would like to offer some of my findings.

When it comes to good keywords, relevance is one of the most important. Ensuring that the keywords directly relate to your business's services or products is crucial. Additionally, specificity plays a significant role, especially for your key or most popular offerings. It's important to choose keywords that align with what potential customers are likely to search for, putting yourself in their shoes. Eliminating negative keywords can also be beneficial, as it helps filter out irrelevant traffic. Understanding your competition and leveraging what sets you apart is another important aspect. Lastly, analyzing data to identify successful areas and areas for improvement can lead to a change in plans that may help you reach your goals better than you thought.

On the other hand, bad keywords, such as those with low search volumes may not generate sufficient traffic to be worthwhile. Similarly, investing heavily in keywords that fail to yield results can harm your business and its budget. It's important to find the balance between being competitive and having return on investment when choosing keywords for your ads.

One last thing I realized was important when putting together an ad campaign is being smart and careful with the budget you give Google. You do not want to sign up for more than you are ready for and put yourself in an unfortunate situation. Be aware of your business' spending limits and make sure you are not paying for something you do not want or need.

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